An interesting challenge to any realtor reading this blog is to go to http://www.realtor.com/ and search for their "dream home" in their "dream city" and within their "price point" and try to be a buyer. The second part of the exercise is to read, see and feel the advertising of other agents. It will make you a better listing agent and help find buyers for the homes of your clients(s) if you implement better tactics to sell your own listings.
It should go without saying that you should take a look at your own listings, both in the MLS and in Realtor.com. Is the information you are trying to convey getting across to the buyer? So many times a listing agent is involved in getting the job done and going through the motions that they may not be adding vital information that would draw a buyer in. As internet savvy REALTORS we strive to make our websites and blogs "Sticky". Why aren't we trying harder to make our listings "Sticky". There are many agents that "drop the ball". They figure they got the information "up there", but is it the right information?
Tips For Listing Details:
- Photos, good photos, not just any photos. Get out of the car, too. The picture of your car door and mirror isn't working for anyone. Don't date stamp the photos.
- Visual Tour. If you can't make your own, get a reliable source to do it for you.
- Floor plans and development site plans. Let the buyer see the floor plan and see where the building or home lies in relation to the rest of the community.
- Details, Details, Details. You can never add too many details. About the home, about the city, about the attractions and conveniences nearby for the new owner to enjoy. How far is the college, beach or sports arena?
How about a change? If that listing has been on the market for 60-90 days update it with new photos and a fresh description.
Different sites and adds; different photos. Using different photos for each advertising application makes it appear the buyer is getting "more" information.
Ladies and Gentlemen, this is your competitions idea of a marketing photo campaign. Most of these photos are the lead MLS photos (the best shot they had). I'd also like to take a moment to invite any seller to ask for copies of their add photos to make sure they aren't suffering the fate of the sellers homes below. Most of the listing below are active listings in the Bonita Springs, Florida market.
Welcome to my Photo Hall of Shame:
This is an active listing in Fort Myers Florida, right now, December 29, 2006. I guess the trash can lid is a bonus to the "date stamp" in the corner. Uh, 2003?

Would it have really been THAT hard to have the pick up truck moved?

Looks like we get a panel truck and an open garage door as a bonus here. The only other photo provided with this one is a satellite photo from the tax roll and the PANEL TRUCK is in it!


How about we wait until the sun comes out? This looks like a cheerful place to live.

Is the MAILBOX for sale? Is this an add photo for herbicide? Pick up truck issue bonus. Badexposure bonus.

Ok, it's on Oregon Street in Bonita Springs. If it didn't read "single family home" I'd think the tree is for sale:

Multiple car bonus, plus date stamp:

Two for one! Two exterior photos of the same house? Which house is the one that is for sale? I think it's the blue one, the photo was actually installed multiple times. Minivan Bonus!

Totem Pole Bonus, I actually like this one:

Another cheerful place to live, car bonus:

I wonder why they didn't go with the black interior? It is Florida, it would bet too hot, right?

Maybe we could have just peeked over that railing for this lovely photo:

Utility Box Bonus:

Parking lot dispos-a-car bonus:

Lake View + tree bonus:

Was this agent sitting on the floor?

Dead yard, roof failing bonus:

They covered the car so you wouldn't see that it was on blocks:

Now go out there and kick it up a notch! Look through that camera with a new perspective....please.