Bonita Springs Florida Central

Last summer I wrote an article about something I heard on talk radio.  Exciting, huh?  Well I listen to talk, NPR usually and they had this guy on that had just been on the morning television talk show circuit blabbing about his website http://www.rottenneighbor.com/ I immediately put a note in my palm to write about it.  I get some really good ideas just listening to the radio like that.

Opinions aside about what the website is, offers as a benefit or does to reputations I blogged about it to inform my local community. Maybe they need to know that someone is tearing them up on the web.  That was last August.  Everything old is new again - the morning talk shows had that guy on again.  Matthew J Blum - MyFavoriteMortgage.net let me know and then I checked my statcounter. 

This is why you should blog news, trends and information that is  important for your local city residents.  People want information. 

• Blog your local news
• Blog it using different words that discribe the same thing
• Blog it with mispellings or variations on the words
• Blog it using a thesaurus
• Think like the consumer and what they would be searching for

Then watch the statcounter graph go up.  If you need more information about installing statcounter on your blog go here:  Statcounter

Yep, basic information.  Just last week I had an internet inquiry asking me to meet at a vacant home.  The genteman liked the home - especially the vacant lot behind it.  I thought to myself, shall I bring the shovel and the duct tape for him?  I emailed him and said, "No offense, but I don't know you from a sign post stuck in the ground, here's my office address where we'll be meeting".  Turns out he's a really nice guy and he just didn't realize he was scaring the crap out of me.

Spring Run at The Brooks Condo 

Highly MOTIVATED seller, priced right listing! Lakefront condo with golf membership.

This condominium home has been recently remodeled and updated. Bamboo wood floors, extensive crown molding, new granite counter tops, tumbled marble accents, warm wood cabinetry and stainless steel dual sinks in the master bath. Top of the line everything!

The Spring Run community offers tennis, countryclub and dining, bundled golf membership and gated security. The Brooks offers an optional membership to their Enrichment Center which offers a fitness center, dining, spa services and a private beach membership.

Home prices in the Brooks range from about $250,000's to over $3,000,000. This condominium is located just minutes to SW Florida white sand beaches, Miromar Outlets, Florida Gulf Coast State University and the new SW Florda International Airport. Be sure to look at the additional photos, floor plan and visual tour.

ML# 208002998

Today I swung by the Sports Authority at Coconut Point Mall to pick up Clif Shot Bloks and new Thorlo socks for my run tomorrow.  I liketh the Thorlos but cha-ching they must be silk or something.  Anyhow, I ran into these little fellas on my way out and they performed like a show pony for the Clif Bloks that were Cola flavored.  For the record, Cola flavored Clif Bloks taste like my old Thorlo socks.  (a-choo paid placement Clif / Thorlo)  LOL

See you in at the Naples Daily News Half Marathon tomorrow.

One of the google alerts that I always get is for anything that has to do with WCI Communities.  They're based out of Bonita Springs so I get a few per day.  If you don't know who WCI communities is, they're a publicly traded home building company with a whole set of issues to big for this little blog.  Today, a friend of mine in Central America sent me this link to a Yahoo message board.  If you're following the slow death of WCI or you're a share holder, Behold!  I give you: 

(Pssst. There are huge "price recuctions" in the WCI community on the Florencia building Florencia at The Colony Price Reductions) 

The insights of a former employee (not me): 

Notwithstanding my eighteen years and nearly $200,000,000 in new home sales, I want to thank WCI Communities for teaching me how little I really know about sales and marketing and the homebuilding business.

Thank you for teaching me that sales exists to support marketing, not the other way around.

Thank you for teaching me that advertising is not the way to drive traffic to a community.

Thank you for teaching me that it is prudent to spend millions of dollars to create a magnificent sales environment and to insure that no one visits it by not actually promoting it.

Thank you for teaching me that an effective marketing campaign should target people hundreds of miles away from the community I am trying to promote.

Thank you for teaching me that billboards should direct traffic away from my community.

Thank you for teaching me that an effective sales center needs flat screen televisions, fresh baked cookies and case upon case of mandatory designer labeled water on hand but does not require actual customers.

Thank you for teaching me that when an organization advertises, it is most effective to insure that prospects do not actually call the community itself or speak to a sales person. They should always contact a third party within the company, who after much rapport building may or may not allow the customer to speak with an actual sales person.

Thank you for teaching me to never solicit input from a sales team.

Thank you for teaching me that a person who has been in the system for five years without buying anything is actually a HOT prospect.

Thank you for teaching me that marketing should always publish information to the public before sharing it with the sales team.

Thank you for teaching me that a visit from the marketing team is not really about developing synergy, it is actually about raining a @#$% storm of condescension and negativity down upon all of the people that they meet, most of whom were enjoying an otherwise a crisp, clear, positive and sunny day.

Thank you for teaching me to count be backs as new visitors to an event so that marketing appears to be effective and my conversion rate tanks.

Thank you for teaching me that value engineering a product is really about adding cost to a house.

Thank you for teaching me that having three or more people make simple decisions is the best way to arrive at a conclusion.

Thank you for teaching me that it is better to hold a company's stock at $3 per share than to sell it for $22.

I just felt like posting a picture of a pod.  Why?  Why not?  What do you have against pods?  Seriously.  What has a pod ever done to you?

This Pod was working hard for a Bonita Springs home owner so I took it's picture and promised to make it famous.  Lucky pod.  I was in a good mood that day.

If you want to know more about this pod read also: Moving From Your Bonita Springs Home

Visit Life in Bonita Springs to learn more about The Vines Estero Country Club Fort Myers Florida.  A lovely listing with this view is coming on the market in The Vines.  I almost wish I could golf.  If you're looking for a fantastic villa in a golf optional community, call today for more information. 

Help save second base.  Online registration for the second annual Susan G. Komen Southwest Florida Race for the Cure® is now open!

U Click, U Register, and U can make the difference of a lifetime!

On March 15, 2008, we will come together and Race to end breast cancer forever.  With your support, we will work for equal access to breast cancer screening and treatment, regardless of race or income. We will organize events that raise awareness and spread information to help keep women (and men) healthy.  We will keep the promise of breast cancer research moving forward. We will make a difference in the lives of women and men in our community.

Won't you join us?

Saturday, March 15, 2008
Susan G. Komen Southwest Florida Race for the Cure®
Coconut Point Mall, Estero

Click here to Register Now

New this year: All participants registered online before February 29th will receive their Race packet by mail at no extra charge.

Last years Komen Race

Here's more about Susan G Komen of SW Florida